Pay Per Click-101 Chapter 3

"Pay Per Click-101"

Chapter 3

Now Lets Set Up A PPC Account With Yahoo:

Please once again, turn on your computer, if not already on, and go to www.yahoo.com Scroll all the way to the very bottom of the page, and click on the small blue text link that say “Advertise with us.” Next select “Search Marketing.”

At the time of me writing this the sign up button is located on the top left of the next page. Click on it, or find where it is on the page in the event it’s been changed or moved.

The Yahoo pay per click service is laid out in “5 simple steps.” Number one is to select your geographic location to target. Click on this step to get started.

Select “Entire Market” for starters which in my case displays U.S. and Canada. (generally all the English speaking countries are O.K. to target if that is your language preference.)

Now click on the blue button that says “Next: Keywords >.” Yahoo, similar to Google, will be taking you directly into the creation of your very first ad when creating your account. With Google we created our ad text first. With Yahoo we will be entering our keywords first.

In the box on the left, begin to enter keywords, one per line. I realize that you may not have any thing to promote yet so let’s follow this example for the sake of getting your Yahoo account set up complete.

This part is real easy, you know why? We can use the exact same keywords and even ad copy as we used in Google. Now stop and think for a second how easy it is to double your traffic simply buy creating a carbon copy of your Google campaign with Yahoo. So you don’t have to go back in the text, here are the examples again.

Keyword examples:

Pay per click
Pay per click 101
Pay per click marketing
PPC
PPC marketing
Pay per click ebook
Bill Tannars pay per click 101 ebook
How do I set up pay per click
How do I set up a PPC campaign
Pay per click 101 com
Pay per click marketing guides
PPC guides
Number one pay per click guide
Number one pay per click course
Number one pay per click e book
Number 1 PPC guide

A little hint for you, just copy and paste the above list right into the keyword area in Yahoo. Left click, hold and drag your mouse across from top left to bottom right of every keyword, highlighting them all, then release your click. Now simply right click inside the highlighted area, and left click on copy. Now right click inside the Yahoo keyword box and left click on paste.

When all your keywords are in, click on “Next Related Keywords,” but do not select any. Simply continue on past this page by clicking on “Next: Pricing.”

Account Daily Spending Limit:

In this section, as we did with Google, we will be setting our daily spending limit to $5.00 Enter in 5.00 and click “Next Create Ad.” O.K. now a 30 day estimated cost of $150.00 we show, along with Yahoo’s recommended bid per click. We will always be starting out with a bid of $.20, regardless of what Yahoo recommends.

Back space out the recommended bid dollar amount, and enter in .20 Now click on “Next Create Ad” again.

Let’s Use the same ad we use with Google. Here is the example again:

Will Pay Per Click Work? (Title)
Read This Critical Report (Description)
In the PPC 101 Investigation.

In the URL box line you would always enter the destination you want people to be taken to when they click on your ad. For our example, let’s enter www.payperclick-101.com Now click on “Next Review.”

Enter Your Personal Account Information:

At this point simply follow the yellow brick road. You have to create your own username and password that you will use to login to your own personal account with. After doing so, you can click on the “Activate Now” button or select to save and activate later if you were following our example above.

Next you will need to enter in a valid credit card for billing any time a person clicks on one of your ads, and I would recommend the pre-pay option.

When you are done, please log out of your account. Bookmark the login page to your favorites or write down the address so you know where to go to login. Here is the link if you lost it:

Click Here to Login To Yahoo.

Lets go there now and login to see how easy it is to create new ad groups.

Enter your Yahoo username and password, and let’s begin.

When you login you should find yourself within the “Dashboard” section of the page. Down below you will see your campaign that we just created. This is a campaign with one ad in it, and we want to begin to build it up.

Click on the campaign name which is probably set to a default name of campaign 01 or something like that. The ad we just created will be listed there and you can simply click on it to make changes or ad to it in any way. Here you can also pause it or delete it if you wish to.

Let’s now click on the blue link that says “Create Ad Group.” To do this, you will either need to create an ad for something that you actually would like to drive traffic to, or create a dummy ad just to learn how to ad them.

Name the ad group for your internal purposes only, this will not be displayed to any one but you. Leave all boxes checked as they are, and click “Next: Choose Keywords.” In the box on the right hand side, begin to enter your keywords. I do not recommend using the keyword suggestion tool on the left. Every one uses it, and it makes those selections tend to be a little expensive.

Next click on “Bid.” Remember $.20 is your always going to be your starting bid amount.

From here, you will simply repeat the steps as we did when we created our first ad. It should begin to seem fairly straight forward at this point.

The general idea with building a big ppc ad campaign is to continually make new ad groups within your campaign, covering all related topics to the page you are driving traffic to.

I never stop creating new ads. This is what I mean when I talk about “turning up the juice.” The more ad groups you create, the more traffic you will get.

Continue to Chapter 4