Pay Per Click-101 Chapter 1

This Is How I Generate Traffic Every Day Online.

I Truly Hope It Will Help You In Every Way Possible!

"Pay Per Click-101"

Let's Get To Work!

Introduction and Thanks...

First of all I was taught to always say thank you. So, thank you for purchasing “Pay Per Click 101, and Every Thing Else I Know About Internet Marketing.”

This guide will be an exact copy of how I personally set up paid advertising campaigns, and ad groups on the three major search engines, Google, Yahoo, and MSN. As the title says, I have thrown in every thing else I know about internet marketing. I really wanted to over deliver for you, and I hope you are over satisfied with this purchase.

I wanted to give you a little introduction before getting started with the course material, but more importantly, I want you to know that this stuff is not that complicated. Many of the full time experts, running big expensive campaigns online would like you to believe that it is too complicated for the average person to figure out, to keep them in higher profits, but it really is not that tough.

Pay Per Click marketing or PPC, as I will call it from here on out is free to set up, and as you build on it daily, it can produce huge financial results when done properly, or completely wipe out your credit card if not.

Please follow these steps very carefully. I will do my very best to explain exactly how I set things up on a daily basis, however I could never guarantee your ultimate success or failure. Ultimately any thing you take on in your life is up to you to make the most of. Out of all the programs I have tested and reviewed over the years, I find very few that are so called “scams.” What I do find our functioning opportunities with failed efforts behind them.

Best of luck in all that you make of this material, and remember this, you can succeed or fail, but it is up to no one other than yourself to decide that outcome.

Again thanks so much for investing in this course material. I wish you all the best that life has to offer.

Respectfully,

Bill Tannar

Chapter 1:

Pay Per Click From The Beginning...

Please turn on your computer if not already on, and open up a new browser or page. You know, whatever page you open up to get online with, your home page…

Once you have your home page open, I want you to go to www.google.com You may already have this page open if Google is set as your home page. Directly under “Google Search” is a blue link called “Advertising Programs.” Please click on that link next.

Next, select “Get started with AdWords.” After you have clicked through this far, you will be asked to choose one of two options, Starter Edition, or Standard Edition. I highly recommend selecting the Standard Edition at this point.

I will be going through all of the steps in this format, so I hope you do not mind getting rite to the meat and potatoes of how this all works. I am not one for cluttering up pages with nonsense, just so I can try to add to the value of my course, by making it longer than it needs to be.

O.K. this is so obvious but, the next step is to choose your preferred language. Let’s assume English for the sake of this material. The next choice that I see, at least here in the U.S. is what countries will be targeted. Mine is set to Australia, Canada, Netherlands, United Kingdom, and United States. Basically all English speaking territories. If yours is set to some other country, do to wherever it is that you reside, than just leave it as is and click continue.

Remember I said how easy this really is? Well what do you think so far? Any major problems? I would say hopefully not, so let’s move on.

For the next step, you will be creating a dummy ad as your first ad group. AdWords starts you creating your first ad before you even complete registering your account with them. If you already have something you would like to promote, then feel free to make that something your first real ad group. Otherwise let’s use the following example:

Let’s assume you have an e-book about pay per click marketing you want to sell. Ironically, the name of the book is “Pay Per Click-101, and Everything Else I Know About Internet Marketing.”

Headline: Will Pay Per Click Work? It’s a good idea to sometimes ask a question in your titles. You will see that you are limited to 25 characters in the title, so do your best.

Description line 1: Read This Critical Report

Description line 2: In the PPC-101 Investigation. (max 35 characters for each description line.) Notice the capitalization? It can make your ad stand out if you capitalize the first letter of each word. Usually Google will let you, sometimes they will not.

Your ad will now look like this:

Will Pay Per Click Work?
Read This Critical Report
In the PPC 101 Investigation.

Next is your “Display URL.” This will show up directly under your ad, showing people where they will be taken when they click. In this case that URL is www.payperclick-101.com

Then you need the “Destination URL.” For our example it is the same as the display URL, however that does not always have to be the case.

If you are dealing with a web site that has many pages, you may want the display URL to be the home page or main address, and the destination to be the actual page address that the ad itself is referring to. In this case, people will not have to search through your entire site to find the exact info the ad represented. This is known as a “custom destination URL.”

Some recent studies have shown that is a good idea to show the destination URL in both the display URL and in the destination URL so folks can see the relevance in the page they will be taken to according to what they were actually searching for. Got that?… It’s really quite simple

You were searching for info on PPC marketing. Our ad is about PPC marketing. The display URL would hopefully reference PPC marketing. When all the planets are aligned like this, Google will love your ads, and so will those searching.

Be sure your ad will be taking people to a page that is all about ppc marketing. You can not have an ad about ppc that takes people to a page that does not even contain the very words. Google will never show your ad, and you will see a message in your account stating, “Ad rarely shows due to low quality score.”

Your “landing page” or page your searcher lands on after clicking on your ad must also be very relevant to the ad, even including the exact words or “key words” you have used in the text of the ad. Google is all about relevance to what their customer, the person searching, is looking for. The closer they can match that search to the results through relevance, the better job they are doing for the searcher.

With everything in place, click “Continue.” Google will take a moment to check that your ad text is acceptable to their guidelines and that your site is functioning.

Keywords…

Now we start entering keywords in the box at middle screen left.

This does not have to be as hard as everyone makes it out to be.

Place your curser in the box. Your first keyword will always be the main subject of both your ad, and your landing page. I call it the root keyword.

In this case the root keyword is “pay per click” or “pay per click-101” Every keyword after the root will actually be more like keyword phrases. You’ll see what I mean in this next example.

Also, F.Y.I. Google does not allow any characters other than letters or numbers in the keyword area. No question marks or hyphens, etc.

Keyword Examples:

Pay per click
Pay per click 101
Pay per click marketing
PPC
PPC marketing
Pay per click ebook
Bill Tannars pay per click 101 ebook
How do I set up pay per click
How do I set up a PPC campaign
Pay per click 101 com
Pay per click marketing guides
PPC guides
Number one pay per click guide
Number one pay per click course
Number one pay per click e book
Number 1 PPC guide

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

That is 17 examples. You really do not need more than that to start each ad group out with. I like to keep it to a manageable number as we will be bidding on these selections in the very next step, and each word or phrase may require individual bid points.

Click “Continue” when you have a good 15 to 20 key words entered in.

Keyword Bid:

On the next page you will be choosing your keyword bid. There are two spots open on the page where you can enter a dollar amount bid. The first spot, “Maximum CPC Bid” is our only concern at this point.

The second spot, “CPC Content Bid” is for “content search.” It is not mandatory, and I have learned that you should have a separate campaign for any content search ads you set up, so let’s just move on.

I always start with a bid of $.20 (that is twenty cents) Just enter it like this: .20 (no $ sign) This guide represents how I do things. Others may disagree, but I have found this to be the best place to start.

O.K. so you enter .20 in the first box, leave the second one blank and click “continue.”

You should now see your ad on the middle left exactly how it will look when it is live in the search results. Also you will see your keyword selection listed.

If everything looks as it should, click “Save Ad Group.”

For all practical purposes you are done with your first ad group in Google AdWords!

You have it saved but now you must begin to optimize your bids to be sure to show up on the first page of the search results.

Here is how I do it…

Continue to Chapter 2